''The art world has been waiting for something, and now it’s arr
Art represents a radically new way of promoting art that gives us artists real proactive help and encouragement. On the one hand, this approach really does sell and rent out art effectively, so that artists can concentrate on their own creativity. On the other hand, it provides an array of support with curators, critics and personal involvement - the kind of support system that artists need. The art world has been waiting for something, and now it’s arrived."